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What is ER and how to measure it?

Updated: Feb 17, 2021

Surely most of you have heard of the so-called Engagement Rate. But maybe many of you are still wondering what kind of internet slang this is. We decided to shed light on this topic and reveal not only what it means, but also how you can calculate the engagement rate of your particular audience.

The level of engagement shows whether the people who follow you are active, whether they really see & understand you. It is actually more important than the number of followers that your social media profile has. Have you ever wondered how many people from those who follow you comment on your posts? How many save them? Does your message resonate through each of your posts and does it reach your audience clearly? Does it provoke discussion?

By answering these questions, you are about to find out just how engaged your audience is. There are various formulas that you can use to find the exact rate of engagement. By using them, you can find out if your content is understandable, whether it is well received and which type is more appropriate.

For starters, we share the formula for calculating the engagement rate of a particular post - let’s take the last photo you uploaded to your account as an example. Add up the number of all the reactions your video has caused, and then divide the resulting number by the number of followers. Multiply by 100 to get the commitment rate. In short, the formula looks something like this:

𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗼𝘁𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗲𝗿 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗼𝘀𝘁 / 𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 * 100

Recently, videos have been preferred as content over photos, and if you're wondering how to find out exactly how many of your followers respond to a video you've posted, then you can measure your engagement rate by views. Add up the total number of reactions under a specific video, divide by the number of views and multiply by 100. Here is the formula:

𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗼𝘁𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗲𝗿 𝘃𝗶𝗱𝗲𝗼 𝗽𝗼𝘀𝘁 / 𝗧𝗼𝘁𝗮𝗹 𝘃𝗶𝗱𝗲𝗼 𝘃𝗶𝗲𝘄𝘀 * 100

Easy, right?

The most important ingredient in this recipe however, still remains the quality of the content you post.

That’s why you should shoot us a quick text if your content is in need of a little shaking up with it’s visuals.